Two and a half weeks of its fourth
quarter results - expected on
November 2 - Apple (+ 1.27% to $
158.99) posted one of the strongest
increases in the Dow Jones index. The
iPhone maker is supported by a
favorable note from KeyBanc Capital
Markets which raised its
recommendation of Online Weighting to
Overweight with a target price of $
187. The consulting firm estimates
that the group is in the early stages
of a market segmentation strategy,
which should lead to an increase in its
gross margin.
This compensates the broker's worries
about the sales volume of iPhone. It
lowered its forecast of the cost of the
iPhone X, which translates into an
increase in its estimate of 2018 gross
margin from 37.5% to 39.5%. If the
analyst has also reduced its
projections of sales in volume of
iPhone, its forecast of earnings per
share 2018 goes from 11.07 dollars to
11.68 dollars. Despite its rebound
today, Apple still loses just under 2%
over the past month as the Dow Jones
has continued to record new records.
Investors are worried about the sales
of the new iPhone 8, which since
September 22 does not seem to arouse
in Asia the same craze as previous
iterations. Consumers seem to prefer
to wait until the release of the other
new model, the iPhone X, whose
marketing will begin November 3, the
day after the results of the fourth
quarter of the firm to apple.
quarter results - expected on
November 2 - Apple (+ 1.27% to $
158.99) posted one of the strongest
increases in the Dow Jones index. The
iPhone maker is supported by a
favorable note from KeyBanc Capital
Markets which raised its
recommendation of Online Weighting to
Overweight with a target price of $
187. The consulting firm estimates
that the group is in the early stages
of a market segmentation strategy,
which should lead to an increase in its
gross margin.
about the sales volume of iPhone. It
lowered its forecast of the cost of the
iPhone X, which translates into an
increase in its estimate of 2018 gross
margin from 37.5% to 39.5%. If the
analyst has also reduced its
projections of sales in volume of
iPhone, its forecast of earnings per
share 2018 goes from 11.07 dollars to
11.68 dollars. Despite its rebound
today, Apple still loses just under 2%
over the past month as the Dow Jones
has continued to record new records.
Investors are worried about the sales
of the new iPhone 8, which since
September 22 does not seem to arouse
in Asia the same craze as previous
iterations. Consumers seem to prefer
to wait until the release of the other
new model, the iPhone X, whose
marketing will begin November 3, the
day after the results of the fourth
quarter of the firm to apple.
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